Innovation Teams are so 1980s
The days that innovators could sit in a team disconnected from development, had enough time to analyze, think and propose grand innovation plans are over. The assumptions that you can predict customer interest, reduce risk by extensive marketing analysis and have the wisdom to know what customers really want are fundamentally flawed but are still common practice!
Working from these assumptions brings us long lasting, high risk, high costs innovation projects.
According to Jeffrey H. Dyer in his paper The Innovators DNA there are 5 essential innovation skills.
Five “discovery skills” separate true innovators from the rest of us.
According the Jeffrey H. Dyer the innovation skills are
Discovery Skill 1: Associating
Associating, or the ability to successfully connect seemingly unrelated questions, problems, or ideas from different fields…
Discovery Skill 2: Questioning
…Innovators constantly ask questions that challenge common wisdom ….
Discovery Skill 3: Observing
Innovators carefully, intentionally, and consistently look out for small behavioral details—in the activities of customers, suppliers, and other companies—in order to gain insights about new ways of doing things…
Discovery Skill 4: Experimenting
Like scientists, innovative entrepreneurs actively try out new ideas by creating prototypes and launching pilots…
Discovery Skill 5: Networking
Devoting time and energy to finding and testing ideas through a network of diverse individuals gives innovators a radically different perspective.
Innovation Scrum Team
True innovation progress starts once real customers experience your ideas and provide feedback to validate your experiment. Innovation should therefore be done by teams that cover the whole stream from customer engagement to delivering customer value. Teams that understand the customer needs, experience how their lives are affected and are able to create the solutions.
We therefore need to shorten the innovation cycle of
2. Developing and
Co-creation can be done in numerous ways. A fun and agile way for beginning with Co-ceation are Innovation Games®. By playing Innovation Games® you can practice all of the innovation skills mentioned above. The Scrum team itself can do the observations and process the results of the games. This will increase customer empathy and customer understanding among the people developing the solution.
Scrum gives you a framework you can use for developing and validating your experiments at low risk to get high value. The Product Owner can be the driver of low risk high value innovation.